Differentiating your brand in a competitive market
In a competitive marketplace where resources are continually being stretched but quality increasingly expected, what can be done to address the challenges of both? The workshop will address these challenges by understanding how branding works and by providing easy and simple ways in which it can be used to identify and emphasise your strengths and better position your Centre in the marketplace. It will also look at how you can develop these strengths and communicate them effectively.
Presented by:
Robert Aitken
Click my photo for more information about me!
Robert researches and teaches branding, advertising and consumer behaviour. He is in his fourth term as Chair of Age Concern, Otago and is Chair of the Finance and Communications Committee of Age Concern, New Zealand. Robert has led the re-branding of the organisation which was launched at the Beehive in 2022. In 2020, Robert was elected as Chair of Consumer.org. This appointment has provided the perfect opportunity for Robert to contribute his research expertise and social business commitment to championing the rights of consumers. Robert has recently completed two terms as President of the Australia and New Zealand Marketing Academy (ANZMAC) – the leading academy of Marketing scholars from Australia and New Zealand.